AXIA Time has introduced a series of limited-edition watches for college football fans, celebrating teams in the running for the College Football Playoff (CFP). Beginning today, fans can reserve one of two custom designs — the Argos and Lythos — created for each of the top 25 teams in the initial CFP Selection Committee rankings. Each style is limited to just 100 units and can be reserved at axiatime.com.
Fans who reserve a watch will gain exclusive access to a private sale starting December 8, two days before the watches are available to the general public, along with a 10% discount on their purchase. Additionally, should their team win the CFP National Championship on January 20, 2025, fans will have the option to upgrade to a special championship edition design.
AXIA Time, also the official timepiece partner of other major collegiate awards, such as the Heisman Trophy, Tewaaraton Awards, and Naismith Award, aims to capture the spirit of collegiate athletics with heirloom-quality watches that mark significant achievements. Only the designs for the final 12 teams in the CFP field will be produced, adding a unique element of exclusivity to this release for the 2024-25 season.