Baby Ruth, the candy bar known for its combination of dry roasted peanuts, caramel, and nougat, is continuing its partnership with the New York Yankees for the 2024 season. This collaboration brings back the Baby Ruth milkshake along with a range of promotional activities and special treats for fans.
This season, Yankees fans can look forward to the return of the Baby Ruth milkshake, a blend of creamy chocolate ice cream, caramel drizzle, whipped cream, chocolate sprinkles, and topped with a Baby Ruth bar. This popular item will be available at designated shake stands throughout Yankee Stadium.
Additionally, Baby Ruth is introducing a limited-edition Baked Pinstripe Bar, available at select 7-11 stores in New York. This special bar features a mix of peanut and chocolate buttercream, vanilla icing, blue sprinkles, chocolate drizzle, and pieces of Baby Ruth candy.
The partnership also includes the “Ultimate Fan” sweepstakes, which offers fans a chance to watch batting practice on the field among other prizes. Details and entry for the sweepstakes can be found on the Baby Ruth promotional website.
Moreover, Baby Ruth will sponsor the second annual Fireworks Night at Yankee Stadium on July 3. Before the fireworks show, free samples of Baby Ruth will be distributed at Elston Howard Field, enhancing the fan experience with sweet treats.
Neal Finkler, Vice President of Marketing for Baby Ruth and Butterfinger, expressed excitement about the renewed partnership, highlighting the enhanced fan experience at games. Marty Greenspun, Yankees Senior Vice President of Strategic Ventures, also noted the positive reception of the Baby Ruth milkshake in the previous season and anticipates continued enthusiasm from fans.
The candy bars and other promotional offers will be available at various locations within Yankee Stadium, including luxury suites and select concession stands.