Baby Ruth has partnered with the Cincinnati Reds to introduce a new dessert option for the 2025 Major League Baseball season. The collaboration brings a vanilla soft-serve sundae topped with crushed Baby Ruth candy to Rosie’s Ice Cream Stands at Great American Ball Park. The sundae will be available throughout home games at the Scouts Club and at Rosie’s stands in sections 115, 132, and 422.
The candy bar, made with dry roasted peanuts, caramel, and nougat, is presented as a topping on the stadium’s classic soft-serve ice cream. Attendees can purchase the sundae alongside other concessions throughout the ballpark, including at Kroger Sweet Spot stands. Baby Ruth branding will also appear on digital signage along the first and third base lines during games.
Neal Finkler, vice president of marketing for Ferrero’s mainstream chocolate portfolio, noted that both the Cincinnati Reds and Baby Ruth draw on long-standing traditions and a commitment to quality. He described the partnership as combining a historic sports franchise with a local favorite treat. Dave Collins, vice president of corporate partnerships for the Reds, said the collaboration reflects Baby Ruth’s connection to baseball and its fans.
In addition to the sundae, Baby Ruth and the Reds will launch a promotional sweepstakes later this summer. Details about how to enter will be provided through the team’s digital channels and in-stadium announcements.