Baileys has introduced a new limited-edition flavor, Baileys Cinnamon Churros Irish Cream Liqueur, which blends the classic smoothness of Baileys Irish Cream with the warm flavors of cinnamon and vanilla, inspired by the popular churro pastry. This new offering is designed to bring the taste of churros to life in a sip, providing a unique and indulgent experience.
The Baileys Cinnamon Churros Irish Cream Liqueur combines Irish whisky, savory cinnamon, and vanilla notes to create a flavor profile reminiscent of the golden, crispy pastry. It is ideal for enjoying over ice, in coffee, or as part of a cocktail, making it a versatile option for various occasions. This product is positioned as a fun, shareable treat, perfect for gatherings with friends and family.
Baileys has launched a marketing campaign, “Don’t Churro Solo,” to promote the new liqueur, encouraging consumers to enjoy this treat in the company of others. The campaign will feature mobile out-of-home (OOH) advertisements across major cities like New York, Los Angeles, and Miami, among others. Additionally, Baileys will host a private “Don’t Churro Solo” event in Miami, offering an immersive train experience with signature cocktails, music performances, and food pairings.
The Baileys Cinnamon Churros Irish Cream Liqueur is available for a limited time at a suggested retail price of $24.99 for a 750ml bottle. It can be found wherever spirits-based beverages are sold, while supplies last. This launch is part of Baileys’ ongoing innovation in the liqueur market, celebrating the brand’s 50th anniversary this year.