Bang Energy has announced a significant partnership with the content creator group Any Means Possible (AMP). This collaboration marks the largest brand partnership in the history of Bang Energy.
The partnership, built on a mutual drive for innovation, will see AMP members acting as both ambassadors and creative contributors for Bang Energy. The collaboration aims to go beyond traditional endorsement deals, focusing on developing experiences and products for energy drink fans and followers of AMP’s Twitch and YouTube channels.
The partnership was introduced at a charity soccer match in London, attended by 25,000 fans and watched by millions online. Additional activations are planned throughout the year, including an AMP NYC Penthouse project.
AMP consists of six members: Kai Cenat, Fanum, Agent 00, Duke Dennis, CHRISNXTDOOR, and ImDavisss, with a combined following of over 80 million. The group has been recognized with awards such as “Lifestyle Creators of the Year” at the Streamy Awards and “Best Content Organization” at the Streamer Awards.
Kai Cenat expressed enthusiasm for the partnership, highlighting Bang Energy’s support for AMP’s creative ideas. Agent 00 noted the significance of the partnership, referencing past collaborations with Bang.
Dan McHugh, CMO of Monster Energy, emphasized the strategic importance of this partnership for Bang Energy, noting its potential to set new industry standards. Shaun Neff, known as the Brand Whisperer, was instrumental in connecting Bang Energy and AMP, foreseeing a successful collaboration.
Additional events and special edition products developed with AMP are expected to be announced later this year.