Barritt’s Beverages International Ltd, a family-owned business from Bermuda, is celebrating 150 years of its renowned Barritt’s Ginger Beer. To mark this milestone, the company has launched a new line of mixers and refreshed its branding, drawing inspiration from Bermuda’s pastel-colored houses.
The new mixer line includes several products, all available in convenient 7.5oz cans. These include the Original Ginger Beer, which has been the brand’s signature recipe for over 150 years, and a Sugar-Free Ginger Beer for health-conscious consumers. The line also features Sparkling Grapefruit Soda, offering a vibrant and tangy option, Tonic Water for classic gin and tonics, and Club Soda, a versatile mixer for cocktails or standalone enjoyment with a slice of citrus.
Bruce Barritt, the general manager and fifth-generation owner, expressed excitement about the anniversary, highlighting the company’s dedication to quality ingredients and traditional processes. The new premium mixer line is designed to reflect Barritt’s heritage and the spirit of Bermuda through its flavors and packaging.
The refreshed packaging includes on-pack recipes to help consumers create cocktails at home, and the products are currently being rolled out across the United States. Customers can locate the new mixers using the product finder on Barritt’s website.
Barritt’s Bermuda Stone Ginger Beer remains a testament to the company’s long-standing legacy. Made with a proprietary ginger base, this classic has been a staple in bars and homes in Bermuda, the Bahamas, and the United States for generations.