Bazooka Brands is expanding its Juicy Drop lineup with two interactive treats debuting at the 2025 Sweets & Snacks Expo. The Juicy Drop Gummy Mystery Cube hides a surprise 3D animal-shaped gummy inside a peelable cube, blending multi-texture fun with land and sea creatures in Original and Wild Berry packs. In tandem, Juicy Drop MashUps lets candy lovers mix chewy fruit sheets with sour crunch bits in three fan flavors — Knock-Out Punch, Blue Rebel and Watermelon Blast — and even scan a QR code to play a branded online game.
Becky Silberfarb, vice president of marketing at Bazooka Brands, says the new products reflect consumer demand for bold flavor and immersive experiences. Both launches build on Juicy Drop’s viral success with Gummy Dip N Stix and underscore the brand’s rapid growth in the gummy category. Expo attendees can visit the Bazooka Brands booth for a hands-on taste and a chance to meet the iconic Bazooka Joe.