Better Buzz Coffee Roasters has introduced a new line of Buzz Energy drinks this month. The company, known for its innovative menu and high-quality offerings, has released both ready-to-drink canned energy drinks and handcrafted mixed energy drinks at all 24 of its locations. Each drink contains 110 mg of caffeine, which is comparable to the amount found in a cup of brewed coffee.
The new product range includes six Buzz Energy drink options. The handcrafted mixed drinks, available in 24-ounce sizes, feature the following flavors: Burstin’ Blue Raspberry, Always Sunny Citrus, and Prickly in Pink Mojito. The ready-to-drink canned beverages, available in 12-ounce sizes, include Original, Berry Pomegranate, and Fruit Blast.
Better Buzz Coffee Roasters tested these energy drinks earlier this year at its new Phoenix location, where they were well received by customers. Burstin’ Blue Raspberry emerged as the top-selling flavor during this trial phase.
Amanda Cameron, VP of Marketing at Better Buzz, noted that the positive feedback from customers in Phoenix led to the decision to expand these offerings across all locations. She emphasized that the expansion allows all guests to try these new flavors during the summer.
Future product line extensions are planned for later this year. These will include new flavors, sugar-free beverages, and additional ready-to-drink options.
Better Buzz Coffee Roasters, which began as a coffee cart, has grown to include 24 locations in California and Arizona. The recent expansion into Arizona aligns with the company’s strategy to enter new markets while maintaining its commitment to quality and innovation. Arizona was selected for its proximity to California and the existing customer base familiar with the brand.