Bloomingdale’s has announced the launch of The White Lotus x AQUA collection, developed in collaboration with Warner Bros. Discovery Global Consumer Products. This collection coincides with the upcoming third season of the HBO Original Series, The White Lotus, which features an ensemble cast set against the backdrop of Thailand.
The collection will be available both online and in-store starting February 3. It includes a variety of women’s apparel and accessories that reflect the series’ tropical and floral themes. The offerings comprise two-piece sets, dresses, swimsuits, and colorful crochet totes and sandals. Additionally, the line features casual wear such as hoodies, t-shirts, and joggers.
Frank Berman, Executive Vice President and Chief Marketing Officer at Bloomingdale’s, stated that the company aims to align its marketing strategies with significant cultural events. This partnership with Warner Bros. Discovery is presented as a means to enhance customer engagement by allowing them to connect with the essence of the show through the collection.
Customers can find the collection in all Bloomingdale’s stores and on their website, with a special display at the 59th Street location. The third season of The White Lotus is set to premiere on February 16 at 9 PM ET/PT on HBO and will also be available for streaming on Max.