Laird Superfood, a company listed on the NYSE under the symbol LSF, specializes in functional coffee and creamers, as well as plant-based superfood products made from minimally processed ingredients. The company has recently expanded its Instant Latte product line to include a new offering, the Maca Instant Latte. Maca is recognized as an adaptogen that may support enhanced sexual function and provide increased vitality and energy.
The introduction of the Maca Instant Latte comes in response to a growing consumer interest in products that can help improve daily stamina. This new instant latte incorporates functional mushrooms, which are intended to provide sustained energy without the typical energy crash associated with many caffeinated beverages. Maca root has a long history of cultivation, dating back over 2,000 years, and has been valued for its health benefits. It was particularly esteemed in Peru, where it was used by Incan soldiers to boost strength and physical performance prior to battles.
Jason Vieth, the CEO of Laird Superfood, emphasized the company’s commitment to innovation, stating that they aim to enhance daily rituals, such as the morning coffee routine. He noted that while maca is gaining popularity, it has not yet been widely integrated into mainstream products that are easy for consumers to use. The Maca Instant Latte is positioned as a nutritious and flavorful option for individuals looking to restore their vitality on a daily basis.