BOSS has announced its partnership with the Dallas Open 2025 tennis tournament, scheduled to take place from February 1 to February 9 at the Ford Center at The Star in Frisco, Texas. This collaboration underscores BOSS’s commitment to promoting excellence in tennis, highlighting the brand’s longstanding association with the sport.
As tennis continues to gain popularity globally, BOSS aims to merge the realms of sports and fashion, reflecting its historical and ongoing influence in the tennis community. The brand’s connection to the sport is further emphasized through its partnership with the Dallas Open.
Taylor Fritz, a BOSS Ambassador and prominent tennis player, will represent the brand during the tournament. Fritz’s ranking among the top players globally aligns with BOSS’s image of determination and style.
BOSS plans to enhance the tournament experience through a comprehensive branding initiative at the Dallas Open. This includes a pop-up store and a VIP hospitality area, where attendees can purchase exclusive tournament merchandise, as well as items from the BOSS x Dallas Cowboys collection and the latest BOSS designs. Additionally, BOSS will provide uniforms for all ball boys and girls, as well as tournament staff, contributing to the event’s overall aesthetic.
The dining experience will also be transformed, with the Monarch Stag restaurant being rebranded as ‘Break Point by BOSS’ for the duration of the tournament. This pop-up restaurant will feature decor and staff uniforms that reflect the BOSS brand, alongside a curated menu designed to enhance the dining experience.
From February 1 to February 9, attendees at the Dallas Open will have the opportunity to engage with a blend of sport, fashion, and hospitality, with a range of BOSS x Dallas Open merchandise available on-site, priced between $50 and $228.