BRĒZ has expanded its functional beverage portfolio with the launch of four new feel-good tonics designed to align with the body’s natural rhythm. The lineup, which includes two THC-infused and two non-infused blends, supports intentional living from morning focus to evening relaxation and rest.
The new offerings are now available alongside BRĒZ’s existing FLOW, DREAM and ELEVATE tonics in all 461 Sprouts Farmers Market locations nationwide, marking the brand’s largest retail expansion to date. Founders aim to meet growing demand for wellness-forward alcohol alternatives with products engineered for specific times of day.
ELEVATE delivers caffeine-powered strawberry mango clarity without CBD or THC, featuring Lion’s Mane, nootropics and adaptogens. AMPLIFY combines 5 mg each of THC and CBD in a watermelon lime tonic enhanced with Lion’s Mane and adaptogens for an uplifting, social buzz. DREAM offers a non-infused cherry chamomile formula with mushrooms, adaptogens and botanicals to promote natural relaxation. DRIFT infuses 5 mg of THC with blueberry lotus flavor, mushrooms and adaptogens to ease tension and support evening wind-down.
“Since our inception, BRĒZ’s mission has been to reduce human suffering and maximize human potential,” said Aaron Nosbisch, founder and CEO of BRĒZ. “These four blends are the first step in continually evolving BRĒZ into a full-spectrum functional beverage company.”
Launched two years ago, BRĒZ generated $28 million in revenue in 2024 and $13 million in Q1 2025, with projected annual revenue exceeding $50 million. The brand is now sold in over 1,700 retailers and available for on-demand delivery via GoPuff and DoorDash.