BrightFarms, a prominent entity in the indoor farming sector, has initiated a collaboration with Instacart, a leading grocery technology company in North America. This partnership is aimed at promoting healthy eating habits following Quitters Day, which is recognized as the second Friday in January, the day when many individuals tend to abandon their New Year’s resolutions. To support consumers in maintaining their health goals, BrightFarms and Instacart are offering free Crunch Kits to customers until January 23, while supplies last.
Consumers can access this offer through the Instacart website or app, where they can select an eligible Crunch Kit with their order. It is important to note that delivery fees, sales tax, and other charges will still apply. BrightFarms emphasizes its commitment to providing fresh and sustainably grown produce, which includes a diverse range of lettuce and herb options.
The promotion allows Instacart customers to choose from several salad kits, including Mediterranean, Southwest Chipotle, Chickpea Caesar, and Sunny Bacon. Each kit features a variety of ingredients designed to cater to different taste preferences, contributing to the goal of making healthy eating more accessible. This initiative reflects BrightFarms’ dedication to supporting consumers in their wellness journeys by delivering fresh, locally sourced greens directly to their homes.