Bud Light, the official beer sponsor of the NFL, has announced a new campaign for Super Bowl LIX featuring music artist Post Malone, comedian Shane Gillis, and NFL Hall of Famer Peyton Manning. The campaign introduces the concept of “Big Men on Cul-De-Sac,” or BMOCs, who are depicted as the neighbors essential for enhancing party experiences through their entertaining skills and well-stocked supplies of Bud Light.
Todd Allen, Senior Vice President of Marketing for Bud Light, stated that the brand has been a staple at social gatherings for over forty years, highlighting the importance of BMOCs in creating enjoyable atmospheres. The campaign showcases Malone, Gillis, and Manning as they embody this role in a humorous manner.
The commercial, which runs for sixty seconds, features Malone and Gillis relaxing in lawn chairs when approached by a neighbor seeking assistance to elevate his backyard gathering. They respond by distributing Bud Lights to the surrounding community, leading to a lively party atmosphere. Manning makes an entrance dressed in a casual outfit, contributing to the festive scene.
In addition to the commercial, Post Malone will perform at a special event titled ‘Bud Light Backyard Presents Post Malone’ in New Orleans on February 7, as part of the Super Bowl LIX weekend festivities. This concert is intended for attendees aged 21 and over, promising a night of music from the artist known for his significant achievements in the music industry.