Buona, the family-owned operator credited with popularizing Chicago’s original Italian beef sandwich, will observe the tenth anniversary of National Italian Beef Day on May 24. The holiday, established by Buona in 2015, honors the city’s Italian-American pioneers who first introduced the slow-cooked roast-beef sandwich from banquet halls to street stands. Founding family member Joe Buonavolanto Jr. noted that the celebration pays tribute to the “First Families of Italian beef,” including Buona itself alongside other early purveyors such as the Scalas and the Pacellis of Al’s Beef.
To mark the milestone year, Buona is extending special offers throughout May for members of its rewards program. Ten members will be randomly selected to receive free Italian beef for an entire year, while “flash” text-message contests will award tickets to major Chicago events—including Lollapalooza, Riot Fest, professional sporting events and headline concerts. On May 24, all guests may purchase unlimited Italian beef sandwiches with fries for a fixed price of $7.99 each. Additionally, rewards members will enjoy exclusive pricing on popular menu items every Wednesday, including combo sandwiches, cheese fries and new Italian beef arancini bites.
In a further nod to Chicago’s culinary heritage, Buona is partnering with fellow hometown institution Giordano’s to introduce a limited-edition Italian beef pizza. Available online beginning May 24 and offered while supplies last, the pizza combines Buona’s signature roast-beef topping with Giordano’s renowned deep-dish crust.
Buona’s extended month-long festivities underscore the company’s commitment to both its heritage and its community of patrons. By blending traditional slow-cooking techniques with modern rewards and collaborations, Buona aims to sustain interest in Chicago’s landmark sandwich while providing new ways for fans to engage with the city’s food culture.