Califia Farms, a prominent brand in the plant-based beverage sector, has introduced a new product line called Creamy Refreshers. This line features beverages that contain nearly 60% less sugar compared to leading fruit juice options. The Creamy Refreshers aim to reconnect consumers with the brand’s fruity origins established 15 years ago. The new offerings come in four flavors: Strawberry Creme, Key Lime Colada, Piña Colada, and Orange Creme, each combining coconut cream with real juice to deliver a nutritious beverage.
Suzanne Ginestro, the Chief Marketing Officer of Califia Farms, stated, “Over the last 15 years, Califia Farms has loved experimenting with the endless possibilities of plants. Creamy Refreshers is a perfect example of how that innovation unlocked something new, delicious, and fresh.” Each Refresher is crafted with simple, plant-based ingredients and is free from soy and gluten, providing a balanced sweetness.
These products were first showcased at Expo West and are priced at $5.99. They are available nationwide at retailers such as Albertsons, Target, and Kroger. Additionally, the Creamy Refreshers will be featured at The 818 Outpost during the first weekend of Coachella, an event hosted by the tequila brand founded by Kendall Jenner. The U.S. juice market is projected to reach $3.35 billion this year, with a significant portion of consumers regularly purchasing juices. Concerns regarding ingredients have also led to a growing interest in sugar reduction in non-alcoholic beverages.