Cantu has introduced its new Weightless Collection, which aims to provide lightweight hydration, frizz control, and defined curls and waves. This collection is designed to maintain moisture and movement in hair, allowing for natural definition and style without heaviness. A key component of the Weightless Collection is Fair Trade and Certified Organic Blue Agave, which functions as a humectant that attracts moisture from the air and retains it in the hair. This ingredient is combined with lightweight, hydrating formulas to enhance shine and smooth frizz.
The collection includes several products, such as the Weightless Smoothing Shampoo and Conditioner, both of which are sulfate-free and intended to cleanse and nourish hair without stripping natural oils. The Weightless Smooth + Curl Cream and the Weightless Smooth + Hold Gel are formulated to define curls and control frizz while providing a medium hold. Additionally, the Weightless 15 + Benefits Daily Leave-In offers multiple benefits, including heat protection, while the Weightless Protect + Shine Gloss addresses flyaways and enhances shine.
Cantu emphasizes ethical sourcing in its Weightless Collection, ensuring fair wages and improved labor conditions for farmers. The initiative also focuses on transparency in the supply chain and supports sustainability efforts within the shea industry. According to Dametria Kinsley, Vice President of Marketing for Cantu, “The Weightless Collection is all about offering a light, airy touch to curls and waves reaching their full potential with every use.” This collection reflects Cantu’s commitment to beauty with integrity.