Casio America, Inc. has introduced a new model in the G-SHOCK range of shock-resistant watches, the GMAS110BE-4A. This model is a result of a collaboration with the Barbie brand, which has been recognized since its inception in 1959 for promoting girl empowerment.
The GMAS110BE-4A is built on the GMA-S110 platform and features a complex design achieved through the layering of small components. It presents a monochromatic pink color scheme with subtle variations throughout its design. The Barbie logo is positioned on the band loop and at the 3 o’clock mark, while the inset dial at the 9 o’clock position includes a heart motif. The watch also features the iconic Barbie silhouette on the band and case back, reinforcing its connection to the Barbie brand. The packaging for the watch is inspired by traditional Barbie doll boxes, aiming to evoke the same excitement associated with unboxing a new doll.
This model includes several features such as shock resistance, a water resistance rating of 200 meters, a double LED light, five daily alarms, a 1/100-second stopwatch, and a countdown timer. The GMAS110BE-4A will be available for purchase starting March 13th, with a retail price of $170. It can be found at select retailers, on gshock.com, and at the G-SHOCK Soho store.