Catalina Snacks, known for its better-for-you snacks and cereals, is undergoing a significant update with its flagship brand, Catalina Crunch. This refresh will be available nationwide in the spring and includes a complete redesign of packaging that features a new logo and real food photography. The changes also encompass improvements in taste for both cereal and cookies, aiming to enhance the flavor and satisfaction of each product.
Sam Martin, Chief Revenue & Marketing Officer at Catalina Snacks, stated, “As we broaden our appeal to a larger health & wellness audience, it is critical to lean into taste, while still delivering exceptional nutrition that consumers demand.” The redesigned packaging will showcase bold colors and clear nutritional claims, which are intended to attract consumers looking for nutritious snack options.
In addition to the visual changes, Catalina Crunch has introduced a “Love Every Bite Guarantee” to encourage new customers to try their products. Wendy Behr, Chief R&D Officer at Catalina Snacks, remarked, “At Catalina Crunch, we’ve always been dedicated to evolving our products to meet consumers’ changing needs.” The rebranding effort includes enhancements to the flavor profile and sweetness balance while maintaining strong nutritional content.
Catalina Crunch’s rebranding follows a successful year in which the brand achieved over $100 million in retail sales and expanded to more than 22,000 retail locations. The updated packaging and recipes are set to appear on shelves at major retailers, including Kroger, Target, Whole Foods Market, Walmart, and Costco, throughout the spring.