Catalina Snacks has launched its first national ad campaign, “The Bright Side of Better,” aiming to reshape what better-for-you snacking looks and tastes like. Developed with Nomadic and rolling out on connected TV, streaming video, YouTube, Meta and TikTok, the campaign spotlights Catalina Crunch Cereal and Snack Mix—each boasting double-digit protein and zero sugar—against vibrant visuals and upbeat storytelling.
With distribution now in over 28,000 U.S. retailers and Cinnamon Toast crowned the top protein cereal, the brand says it eliminated 2.4 million pounds of sugar from diets in 2024 and another million so far this year. “We’re disrupting traditional cereal and snacking categories,” said CRMO Sam Martin, noting that lower sugar and higher protein has driven explosive growth.
CEO Doug Behrens added that national media buys will build broad awareness of Catalina’s revamped recipes and packaging. The “Bright Side of Better” campaign follows a bold rebrand and underscores the message that healthy choices can still deliver craveable flavor.