Hill’s Pet Nutrition has partnered with actress and senior pet owner Cecily Strong to highlight the importance of supporting aging pets. The collaboration aims to show how proper veterinary care and nutrition can enhance the lives of senior pets, allowing them to remain active and vibrant.
To emphasize this message, Strong walked senior dogs on the orange carpet at the premiere of “The Garfield Movie.” The event showcased how older pets can still enjoy bold moments, demonstrating that age does not diminish their spirit. Strong, who voices a character in the movie, is an advocate for pet adoption and has a personal connection to the cause, having adopted her senior dog, Lucy, ten years ago.
“The Garfield Movie” features pets at various life stages and highlights the challenges faced by homeless animals. At the premiere, Strong was accompanied by adoptable senior pets from Hill’s Food, Shelter & Love program partners, including Vanderpump Dogs and Pasadena Humane. Caroline Chulick, Senior Vice President of US Marketing at Hill’s Pet Nutrition, emphasized that senior pets can lead fulfilling lives and encouraged adopting older animals from shelters.
In support of this initiative, Hill’s Pet Nutrition is collaborating with PetSmart Charities to promote senior pet adoption. From May 20-26, Hill’s will donate up to $100,000 to cover part of the adoption fees for pets adopted at PetSmart Adoption Centers. The goal is to help 5,000 pets, particularly seniors, find loving homes. Heidi Marston, director of pet placement at PetSmart Charities, noted that senior pets are often overlooked but bring significant love and warmth to their families.
This campaign addresses the issue of overcrowded animal shelters and the tendency for senior pets to be passed over in favor of younger animals. By encouraging the adoption of senior pets, Hill’s and PetSmart Charities hope to provide these older animals with the opportunity to live out their golden years in a caring environment.