Belgian Boys, a company led by women and recognized for its European-inspired refrigerated breakfast products, is introducing two seasonal offerings: Love Bites and Spring Bites Heart-Shaped Pancakes. These products will be available at select Target locations from December 29 through March 8, for a limited time.
The heart-shaped pancakes are made with premium, all-natural, non-GMO ingredients and can be prepared quickly in a microwave, taking only one minute. They are marketed as suitable for various occasions, including family breakfasts, brunches, and festive gatherings.
According to Anouck Gotlib, CEO of Belgian Boys, the aim of Love Bites and Spring Bites is to provide enjoyable options for different events, particularly around Valentine’s Day and the arrival of spring. The pancakes are described as light, airy, and subtly sweet, designed to enhance the breakfast experience.