On Thursday, July 11, 7-Eleven, Inc., the world’s largest convenience retailer, will celebrate its 97th birthday, known as Slurpee Day. On this day, customers who visit participating 7-Eleven, Speedway, and Stripes stores will receive a free small Slurpee drink to mark the annual holiday.
To make the celebration even more exciting, 7-Eleven is offering customers a chance to win free Slurpee drinks for a year. Members of the 7Rewards and Speedy Rewards programs can enter to win free sips and snacks, including Slurpee drinks, by purchasing participating products such as CELSIUS energy drinks.
In collaboration with Children’s Miracle Network Hospitals, 7-Eleven is releasing a special edition Slurpee drink cup designed by National Champion Nolan. This initiative aims to bring hope to pediatric cancer patients and inspire everyone during the Slurpee season. Customers can also support Children’s Miracle Network Hospitals through in-store fundraising campaigns at 7-Eleven, Speedway, and Stripes stores nationwide.
“Slurpee Day is our annual celebration of 7-Eleven’s birthday and our iconic frozen drink; it’s a day of joy, community and good old-fashioned summer fun,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer at 7-Eleven, Inc. “We are thrilled to share the nostalgia and create new memories with Children’s Miracle Network Hospitals and our customers who cherish this tradition so dearly.”
Additionally, 7Rewards and Speedy Rewards members who scan their rewards information on Slurpee Day will receive a coupon for one free small Slurpee drink, redeemable before July 31. For those looking to celebrate in style, 7-Eleven has released a limited-time Birthday Collection capsule on its online merchandise shop, 7Collection. The capsule features custom merchandise and party supplies, ideal for fans of the brand.