Rita’s Italian Ice & Frozen Custard has announced its annual First Day of Spring Giveaway, scheduled for Thursday, March 20, 2025. During this event, guests visiting any of the over 575 Rita’s locations will receive a complimentary 6-ounce cup of Italian Ice in their choice of flavor. This year, Rita’s will feature its classic flavors alongside a new offering, SKITTLES Italian Ice, which aims to replicate the taste of a mix of SKITTLES candies.
In addition to the Italian Ice, Rita’s is introducing a new topping option: SKITTLES POP’D freeze-dried candies. This product combines a crunchy texture with the traditional fruity flavors associated with SKITTLES, allowing customers to enhance their frozen treats with an added layer of flavor. Both the SKITTLES Italian Ice and the SKITTLES POP’D topping will be available starting March 17, 2025.
Rita’s is also providing an opportunity for its app users to win free Italian Ice for a year. Participants can enter the First Day of Spring Sweepstakes by using the promo code “FDOS25” in the Rita’s Ice App. The sweepstakes runs until 11:59 p.m. PT on March 23, 2025, and 30 winners will be selected to receive 52 free small Italian Ice rewards, which will be valid for one year from the issue date.
Linda Chadwick, President & CEO of Rita’s, stated, “For over 30 years, Rita’s First Day of Spring Giveaway has been more than just a tradition—it’s a moment of pure joy and connection that marks the start of a new season with a refreshing cup of Rita’s happiness.” She emphasized the importance of the event in fostering a connection between the brand and its customers while also highlighting the introduction of new products.
Customers interested in additional rewards can download the Rita’s Ice app, where new members can receive a free small Ice, Custard, or Gelati after their first purchase. The app is available for download on both the Apple and Google Play stores, as well as through the Rita’s website.