Checkers & Rally’s is shaking up the fast food scene with its new “This Eats Different” brand platform, featuring a fresh visual identity, a bold new tone, and high-energy creative. The campaign, launched in partnership with Partners + Napier, aims to bring flavor, fun, and value to the forefront across TV, digital, TikTok, and social media.
At the center of the launch is the new $4 Unbeatable Meal Deal, which includes a Cheese Double or Spicy Chicken sandwich, value-sized Famous Seasoned Fries, a 12 oz. drink, and a cinnamon apple pie—all with no hidden conditions.
“People are tired of paying more and getting less,” said Scott Johnson, CMO of Checkers & Rally’s. “This deal is proof that value doesn’t have to be boring, and flavor doesn’t have to break the bank.”
With its bold new platform and wallet-friendly menu options, Checkers & Rally’s is inviting guests to rethink fast food and “eat different.”