Cheez-It is teaming up with Wendy’s this summer to launch a limited-edition Baconator flavored cracker that brings the fast-food chain’s signature burger taste to the snack aisle. Arriving in stores nationwide this July, the Cheez-It x Wendy’s Baconator crackers combine the brand’s 100 percent real cheese crunch with smoky applewood bacon and beefy seasoning inspired by Wendy’s bestselling Baconator burger.
“Cheez-It fans love bold, cheesy flavors, and partnering with Wendy’s felt like the perfect way to surprise them,” said Cara Tragseiler, senior brand director for Cheez-It. Lindsay Radkoski, U.S. chief marketing officer for Wendy’s, added that reimagining the Baconator as a crunchy snack “gives fans a fresh, new way to enjoy their favorite burger anytime, anywhere.”
For those eager to be first, an exclusive bundle including the new crackers and a Wendy’s Frosty keychain tag will be available early on CheezIt.com. Fans can grab the bundle while supplies last and get free shipping with code CHEEZBURGER.