Cheez-It is rolling out its first-ever Cheez Wheelz food truck to bring its signature cheesy flavors to college football tailgates. As part of the lead-up to the Cheez-It Citrus Bowl, the Cheez Wheelz truck will serve up Cheez-It-infused dishes at Big 10 and SEC games, kicking off November 2 in Happy Valley, PA, followed by a stop in Athens, GA on November 16.
Fans attending the tailgates can enjoy a menu crafted specifically for the Cheez Wheelz tour, including unique offerings like the Penn Steak Cheez-Burger, featuring Cheez-It-infused nacho cheese on garlic Texas toast, and the Chili Mac & Cheez-It Dog, topped with Cheez-It-infused chili. For those missing the truck’s tour stops, select Cheez-It items will also be available at the Citrus Bowl in Orlando.
With the Cheez Wheelz experience, Cheez-It aims to energize fans and enhance their game day experience with a range of tailored creations that celebrate the popular snack’s playful, cheesy flair.