This summer, Cheez-It is answering the call of superfans by launching the new Cheez-It x Hidden Valley Ranch Crackers. Responding to the demands of flavor enthusiasts, Cheez-It has collaborated with Hidden Valley Ranch to create a cracker that combines the beloved cheezy taste of Cheez-It with the zesty flavor of Hidden Valley Ranch.
Cheez-It noticed fans were creating their own ranch-flavored Cheez-It recipes and recognized the growing demand for this flavor combination. The introduction of Hidden Valley Ranch’s Cheezy Ranch Condiment & Dressing further fueled these requests. Cara Tragseiler, Senior Brand Director for Cheez-It, explained that the goal was to satisfy these cravings by blending cheezy and zesty flavors to perfection.
The new Cheez-It x Hidden Valley Ranch Crackers feature the 100% real cheese baked goodness that fans adore, paired with the bold and zesty taste of Hidden Valley Ranch. This combination offers a deliciously balanced snack that is both salty and savory, appealing to the most devoted cheese and ranch lovers.
CC Ciafone, Marketing Director at Hidden Valley Ranch, emphasized that this collaboration was a natural progression, given how well Hidden Valley Ranch seasoning pairs with various foods. The result is a tasty, zesty snack that combines the best of both brands.
For those who believe ranch goes with everything, the new Cheez-It x Hidden Valley Ranch Crackers offer a delightful new way to enjoy your favorite flavors.