Chick-fil-A’s Cows campaign will return for a third year beginning July 15, 2025, with three weeks of digital missions, family entertainment and themed merchandise. Chick-fil-A One members can access new Code Moo missions in the Chick-fil-A app every Tuesday through August 4, teaming up with Daisy, Sarge and Carrots to infiltrate Circus Burger Headquarters and unlock food rewards. Successful missions will yield medium waffle fries, a chocolate chunk cookie or a five-count serving of Chick-fil-A nuggets.
In parallel, the Chick-fil-A Play app will debut Udder Chaos, a four-minute animated short that follows the Cows on a high-spirited mission inside Circus Burger Headquarters, and Cow Tales, a short-form podcast series with episodes under ten minutes that invite listeners into the antics of the camera-ready bovines.
The third annual Cow Collection merchandise line will feature returning favorites and new items such as reversible bucket hats and Eat Mor Chikin pickleball sets, all adorned with Cow branding. Merchandise will be available online and at participating restaurants while supplies last. Dustin Britt, executive director of brand strategy at Chick-fil-A, said the Cows have been part of the company’s story for nearly 30 years and that this year’s program invites fans to experience them “in fun, new ways, from digital games to short films, podcasts and themed merchandise.”