Chick-fil-A has launched the second installment of its interactive digital game, Code Moo, featuring a car racing mission. The game, available from July 22 through August 17, allows Chick-fil-A One members to participate in weekly missions for the chance to win free food rewards. The game can be accessed through the Chick-fil-A app.
Code Moo invites players to choose their favorite cow character and vehicle to race in a four-course mission to stop Circus Burger and promote the Cows’ ‘Eat Mor Chikin’ message. Each week, a new mission is launched on Monday, providing players with opportunities to win rewards while supplies last.
Dustin Britt, senior director of brand strategy, investment, and entertainment at Chick-fil-A, Inc., highlighted the variety of activities available for guests this summer, including the digital game, a short film, cow-themed merchandise, and in-restaurant events.
In addition to the game, Chick-fil-A has released a new four-minute animated short film titled “Rocky Road,” featuring the characters Carrots, Sarge, and Daisy. The film follows the cows on a high-speed mission to rescue Carrots and is available to watch at playCodeMoo.com/film.
Chick-fil-A also introduced the “Chick-fil-A Cow Collection,” a line of cow-themed merchandise. The collection includes clothing and accessories for adults and children, along with plush cows and cow keychains available in participating restaurants and online at shop.chick-fil-a.com.