Chili’s Grill & Bar, which sold more margaritas than any other U.S. restaurant brand—over 25 million last year—has unveiled three premium frozen margaritas made with Patron Silver tequila. The centerpiece is the new Patron Frozen Marg, a smooth blend of silver tequila, triple sec, fresh lime juice and agave nectar. Starting at just $10, guests can customize it with a swirl of strawberry, mango, watermelon, blackberry, dragonfruit or spicy flavor for an extra kick.
Building on that base, Chili’s has introduced two swirled variations. The Flamingo Freeze combines Tito’s Handmade Vodka with Owen’s Prickly Pear mixer, then folds in the Patron Frozen Marg for a bright pink, southwest-inspired sip. For those craving tropical vibes, the Arctic Drift mixes Malibu Coconut Rum, pineapple juice and blue curaçao before adding the frozen marg, finishing with a lime wedge and maraschino cherry garnish.
These new offerings respond to diner preferences—more than half of casual dining guests say they want a frozen cocktail to pair with favorites like the Triple Dipper or the new Big QP burger. “As a leader in the margarita space, we saw a big opportunity to elevate and expand our frozen margs to be ones that our guests deserve,” said George Felix, Chili’s chief marketing officer. “Now we’re proud to serve what we believe are the best frozen margs in the industry.”
To deliver consistent quality and speed of service, Chili’s has also installed new frozen margarita machines at locations nationwide. These units ensure each drink is perfectly blended and maintains the smooth texture that defines the Patron-based cocktails. The full lineup is available now at participating Chili’s restaurants, just in time for summer’s hottest days.