Claire’s has launched a new campaign in partnership with Hello Kitty, featuring exclusive collections and year-long activities. The “Hello Kitty, Hello World” campaign, which begins today, aims to celebrate Hello Kitty’s 50th anniversary with a variety of events and product releases.
The campaign includes exclusive product drops, in-store celebrations, CGI-centric digital takeovers, and social media moments. Claire’s has collaborated with 3D artist Kirill Emelyanov to create a colorful, surreal world that incorporates exclusive Hello Kitty products. This campaign seeks to honor the legacy of Hello Kitty and promote messages of friendship, kindness, and self-expression.
Claudia Lima-Guinehut, Claire’s EVP and Chief Merchant Officer, highlighted the alignment of values between Claire’s and Hello Kitty, stating that both brands have long championed kindness and self-expression. She expressed pride in celebrating Hello Kitty’s 50th anniversary with this global campaign.
The first collection of exclusive Hello Kitty products is now available, featuring red and white accessories such as hats, purses, jewelry, backpacks, water bottles, and phone cases. Claire’s also offers exclusive Hello Kitty earrings as part of their piercing services. Additional collections featuring Hello Kitty and her friends will be released throughout the year.
Jill Koch, SVP of Brand Management and Marketing at Sanrio, emphasized the importance of the milestone year for Hello Kitty. She noted that the 50th anniversary celebration includes limited-edition products and a special collection sold exclusively at Claire’s.
Customers can shop the new collection at Claire’s stores or online at Claires.com. For more content and information on upcoming events, follow Claire’s social media channels.