Clean Juice, recognized as the first national USDA-certified organic juice bar franchise, has introduced a new product aimed at enhancing wellness routines. The product, named “The Relaxation One,” is a lavender-infused smoothie that targets relaxation and improved sleep, aligning with the emerging trend known as “sleepmaxxing.”
This smoothie is formulated with USDA-certified organic ingredients, including almond milk, blueberries, banana, avocado, honey, collagen, and lavender, creating a blend intended to be both soothing and flavorful. The Relaxation One will be available for a limited time, and during the promotional period from March 19 to 23, customers can receive a complimentary 16-ounce smoothie of their choice with the purchase of one 16-ounce Relaxation One smoothie. This offer can be accessed through the Clean Juice loyalty app or in-store, excluding taxes and gratuity.
Sherif Mityas, CEO of BRIX Holdings, stated, “With sleepmaxxing searches at an all-time high and consumers increasingly seeking botanicals in their food and beverage choices, we wanted to combine both in a delicious smoothie with ingredients known for supporting relaxation and better sleep.” The introduction of this smoothie follows the successful launch of another product, The Rosey & Bright One fresh-pressed juice, indicating Clean Juice’s ongoing commitment to menu innovation while adhering to its standards of using only USDA-certified organic ingredients.
Consumer trends indicate a growing interest in botanical ingredients, with research from Innova Market Insights revealing that 57% of consumers consider these ingredients influential in their food and beverage selections. Clean Juice continues to focus on providing organic juices and smoothies that support overall wellness without the use of additives, preservatives, or fillers.