Clif Builders has added three new bars to its high-protein lineup: an Oreo-inspired protein bar and two reduced-sugar crispy protein bars in almond salted caramel and peanut butter chocolate. The Oreo bar packs 20 grams of plant protein, uses gluten-free ingredients and skips artificial sweeteners to bring the classic cookie taste into a convenient recovery snack.
The new reduced-sugar crispy bars deliver 16 grams of protein and just 5 grams of sugar per bar, featuring real nuts and a satisfyingly crunchy texture without any artificial sweeteners. Both almond salted caramel and peanut butter chocolate flavors are gluten-free, making them a grab-and-go option for anyone looking to fuel up with less sugar.
“Our focus is on purposefully crafted protein fuel that doesn’t sacrifice taste,” said Saurabh Kaushik, director of brand marketing at Mondelēz. “These launches give active consumers indulgent, on-the-move snacks with no artificial sweeteners.”