Cloud Haircare, a brand established by the creators of It’s a 10 Haircare, has expanded its availability to numerous Walmart locations across the United States and on Walmart.com. This follows the brand’s successful introduction through direct-to-consumer channels and CVS. Cloud Haircare products are now accessible in over 1,000 Walmart stores nationwide, aiming to provide affordable luxury haircare to a broader audience.
The brand was launched with the intention of offering salon-quality haircare products at competitive prices. Cloud Haircare has attracted a loyal customer base due to its high-performance and nutrient-rich offerings, appealing to consumers seeking quality without excessive costs. The expansion into Walmart aims to enhance accessibility, allowing more customers to experience the brand’s products conveniently.
Co-Founder Carolyn Aronson stated, “We launched Cloud with the vision of making high-end haircare accessible to everyone.” The brand’s range includes various formulas suitable for all hair types, featuring shampoos, conditioners, and styling products designed to deliver professional results. With its focus on quality ingredients and affordability, Cloud Haircare is positioning itself as a significant player in the mass retail haircare market.