Colgate-Palmolive has introduced the Colgate Total Active Prevention System, a new three-product oral health solution aimed at enhancing consumer control over their dental care. This system includes a reformulated toothpaste, a toothbrush, and a mouthwash, all designed to work in conjunction to combat and reduce oral bacteria.
The Colgate Total Active Prevention System aims to provide a comprehensive approach to oral care, focusing on scientifically validated preventative measures. It is reported to be significantly more effective in addressing the underlying causes of various oral health issues.
According to Paul Finch, Senior Oral Care Director for North America, oral health is integral to overall health. He noted that a substantial portion of the global population is affected by oral diseases, often without recognizing their links to broader health concerns. Colgate seeks to promote a healthier future through preventative oral health strategies, combining scientific advancements with proven clinical outcomes.
The system comprises three key products: a whitening toothpaste, a foaming clean toothbrush, and a mouthwash. The toothpaste employs patented technology to stabilize stannous fluoride, which is intended to alleviate sensitivity, reduce plaque, combat cavities, and prevent gingivitis. The toothbrush features over 5,000 bristles designed to effectively clean along the gumline and between teeth. The mouthwash, containing Cetylpyridinium Chloride, is formulated to provide antibacterial protection for 24 hours with regular use, alongside additional odor control properties.
Sergio Leite, Executive Vice President of Global R&D for Oral Care, emphasized the growing consumer focus on preventative health. He stated that Colgate is committed to ongoing research and development to meet consumer needs with effective oral health technologies. The Active Prevention System is structured to offer a daily routine that addresses bacteria, which is a primary factor in common oral health issues.
The Colgate Total Active Prevention System is available for purchase at various retailers, including Walmart, Amazon, and CVS, with individual product prices set at $4.99 for the mouthwash, toothbrush, and toothpaste in their respective sizes.