Coors Light has recognized the Monday following the Big Game as a challenging day for football fans, with a survey indicating that 60% of Americans and Canadians experience a ‘Case of the Mondays’ on this day. In response, Coors Light has introduced a new product called the Chill Face Roller, which is designed to provide a chilled facial experience. This product combines the concept of face rolling, a popular beauty trend, with the refreshing qualities of a Coors Light can.
The Chill Face Roller functions by securely holding a 12-ounce can of Coors Light, allowing users to roll the can over their face for a cooling effect. While the product does not guarantee any skincare benefits, it aims to alleviate the discomfort associated with the Monday blues.
In addition to the Chill Roller, Coors Light has launched limited-time merchandise themed around the ‘Case of the Mondays,’ including apparel and accessories. The brand is also scheduled to air a 30-second advertisement during the Big Game for the third consecutive year, with further details about the campaign to be disclosed shortly.
The Chill Face Roller and associated merchandise will be available for purchase starting January 27 at noon ET, exclusively through the Coors Light online shop. For further information about the product and promotions, consumers can visit the Coors Light website and social media channels.