COSRX and Alfred Coffee have partnered for a month-long collaboration in Los Angeles that pairs expert-brewed coffee with viral skincare favorites. Running through July, the campaign highlights COSRX’s snail mucin line, featuring the Advanced Snail 96 Mucin Power Essence and Advanced Snail 92 All in One Cream.
The activation kicks off with limited-edition coffee sleeves at six Alfred Coffee locations: Melrose Place, Marina del Rey, Ventura Place, Brentwood, Westwood and Coldwater. Every Wednesday in July beginning at 8 a.m., the first 200 customers at each location who purchase any coffee will receive a full-size COSRX Snail Essence and Cream set. Dubbed Slow Wednesdays, the weekly event invites patrons to slow down, indulge in self-care and discover why COSRX’s snail mucin products have become TikTok sensations.
To amplify engagement, COSRX and Alfred Coffee will host a social media giveaway featuring the limited-edition Snailicious Kit and exclusive Alfred merch. Top Los Angeles influencers will be invited to experience Slow Wednesdays and share coffee-skincare pairings with their followers, generating Instagram-worthy moments and TikTok trends.
The collaboration aims to introduce skincare lovers to Alfred’s cult-favorite brews and coffee fans to COSRX’s best-in-class formulations. By blending beauty, wellness and community, COSRX and Alfred Coffee seek to turn the midweek slump into an energizing ritual. Consumers can take part in spontaneous coffee runs, skincare discoveries and shareable social content that celebrates self-care and creative connection in the heart of Los Angeles.