LG Electronics is turning laundry day into a celebration of love with a pop-up wedding event in New York City. On May 31, select couples will exchange vows amid the latest in laundry tech, as part of LG’s Love to Laundry campaign. Hosted by reality TV personality Patti Stanger, the “Launderette of Love” transforms a typical appliance showroom into an unexpected wedding venue, complete with spin-cycles and suds.
Guests can enter a Love Letter to Laundry contest for a chance to bring home one of LG’s all-in-one laundry systems. Couples and visitors simply write a note, drop it into the drum of the onsite washer-dryer combo, and cross their fingers for a win. LG is also partnering with wedding planning platform The Knot to introduce newlyweds to space-saving laundry solutions built for two.
By highlighting routines shared between partners—sorting clothes, folding towels, swapping stories between cycles—LG aims to show how even chores can be moments of connection. The event underscores the brand’s goal to make appliances more than machines, but part of everyday rituals that strengthen relationships.