Crafty Counter has announced the nationwide launch of Deviled WunderEggs, now available at all Whole Foods Market locations across the United States. This new product aligns with the company’s mission to innovate plant-based eating with unique culinary experiences.
Deviled WunderEggs feature hard-boiled WunderEggs, made entirely from plant-based ingredients, paired with a sachet of pre-made deviled egg filling. This filling is created in collaboration with Fabalish Classic Vegan Mayo. The product has a shelf life of up to 135 days and requires refrigeration. To maintain freshness, orders are shipped between Monday and Wednesday via FedEx 2-day Delivery.
Crafty Counter emphasizes the partnership with Fabalish Foods, which produces vegan mayonnaise using upcycled aquafaba, promoting sustainability and reducing food waste. Deviled WunderEggs are designed to provide the flavors of traditional deviled eggs in a plant-based format, appealing to both vegans and those curious about plant-based alternatives.
This product expansion marks a significant step in Crafty Counter’s efforts to redefine plant-based cuisine, offering a ready-to-eat, vegan alternative to a classic dish. The new Deviled WunderEggs are intended to bring a familiar taste experience to plant-based enthusiasts and new consumers alike.