Crayola has launched Creative Acts of Color, a year-long global initiative designed to inspire imagination and self-expression. The campaign begins with an open call inviting participants of all ages to create work inspired by nine-year-old Caydence from Texas and her drawing, Colors of Emotion. Using Crayola’s 64-count crayon box as a starting point, creators are encouraged to select a single hue from her artwork and develop a song, dance, poem, recipe, sculpture, code or any other form of personal expression.
Submissions shared on Crayola’s social channels with the hashtag #StayCreative and a tag to @Crayola may be featured in future brand experiences, digital activations and social content. Later this summer, Crayola plans a surprise reveal for Caydence.
Creative Acts of Color builds on research conducted by Crayola that highlights color’s ability to spark creativity, evoke emotion and bridge generational divides. Now in its second year, the Campaign for Creativity expands beyond traditional art by celebrating diverse creative behaviours that support problem solving, relationship building, educational outcomes and overall well-being.
Victoria Lozano, Crayola’s chief marketing officer, said the initiative underscores the company’s ambition to foster lifelong creative growth and reframe creativity as an everyday practice. The campaign will roll out a series of color-inspired experiences, content and resources aimed at empowering individuals to explore their creative potential.