Crayola will showcase its latest toy innovations at the American International Toy Fair, scheduled for March 1-4, 2025, in New York City, at Booth #435. This year’s offerings include new products that emphasize social creativity, introduce licensed characters to established product lines, and feature a collection of retired crayon colors for the first time.
Pete Ruggiero, President and Chief Executive Officer of Crayola, stated, “This holiday, Crayola is celebrating our unique color variety, collectability, and customization to inspire everyone to experience creative moments.” He added that the company aims to bring creativity to the world through various art-inspired activities.
Among the notable products in the 2025 holiday lineup is the Colourwhirls Arena, designed for children aged six and older. This product allows kids to create spiral art and engage in challenges with friends, utilizing spinning tops that launch from ramps. The retail price is set at $24.99.
Another addition is the Scribble Scrubbie Bluey Poolside Playset, which introduces characters from the popular show Bluey into the Scribble Scrubbie Pets collection. This playset includes a Pump Pool, Innertube, and a scenic backdrop, enabling children to create and care for their pets both physically and digitally through the Scribble Scrubbie Pets app. It is recommended for children three and older, with a retail price of $26.99.
The Color Wonder Bluey Light Up Stamper is targeted at young Bluey fans and features a stamper that lights up to indicate color selection. The mess-free Color Wonder inks only appear on designated paper, allowing for creative exploration without the risk of stains. This product is also recommended for children three and older, priced at $26.99.
The Marker Airbrush kit offers a unique spray art experience, allowing children aged six and up to create various effects using most Crayola markers. The suggested retail price for this kit is $19.99.
Lastly, the Goo Galactic and Goo Unicorn All-in-1 Sensory Stations provide a less-mess option for children to create and customize Goo. These products enable kids to mix and color their slime using a wide range of Crayola markers, with the retail price set at $19.99. All products include necessary mixing and storage solutions, making them suitable as gift options for children aged six and older.