Crown Royal and country music artist Kane Brown celebrated military veterans during the conclusion of his 29-city In the Air Tour at Globe Life Field in Arlington, Texas, on September 14. Throughout the summer, Crown Royal, the official whisky of Brown’s tour, showcased its cocktails and the Purple Bag Project at sold-out shows. The partnership included the “That Deserves a Crown with Kane Brown” contest, which invited fans aged 21 and over to nominate veterans for a chance to win a VIP experience at the final concert.
Prior to the show, Brown and Crown Royal hosted a special event honoring a selected veteran and their guest, featuring activities such as golf, custom cocktails, and a heartfelt toast from Brown, recognizing the veteran’s service. The evening culminated in a performance where the winner received an onstage tribute before enjoying a lineup of Brown’s hit songs.
Kane Brown expressed his appreciation for the opportunity to honor the military community, stating that the celebration was a fitting conclusion to his tour. Crown Royal has a long history in country music, sponsoring events like the CMA Awards and supporting various artists and veteran-focused charities, including CreatiVets.
Jesse Damashek, Senior Vice President of Crown Royal, highlighted the importance of partnering with artists like Kane Brown, who share a commitment to both country music and the military community. Through collaborations with organizations like CreatiVets and Packages from Home, Crown Royal has supported over one million servicemen and women.
Crown Royal encourages individuals aged 21 and over to embrace a spirit of generosity, emphasizing that true giving is not defined by material possessions. The brand also reminds consumers to drink responsibly.