Culver’s is set to elevate its chicken sandwich game on June 16 with three all-new offerings designed to be juicier, crispier and more flavorful. After a multi-year development process driven by guest feedback and rigorous testing, the Wisconsin-based quick-service chain will debut its Crispy Chicken, Spicy Crispy Chicken and Grilled Chicken sandwiches—each featuring an improved chicken filet, crunchier pickles, creamy mayo, crisp lettuce and tomato, all served on a new toasted brioche bun.
To celebrate the launch, the first 100 guests at each of Culver’s more than 1,000 locations who order any of the new chicken sandwiches on June 16 will receive one free sandwich of their choice. The giveaway applies to dine-in, to-go and drive-thru orders, providing a taste of the revamped lineup at no cost.
“Every little detail is improved—from the juiciness of the chicken to the soft, new brioche bun it sits on,” said Kasey McDonald, Culver’s head of culinary. “We took our time to make sure we got these perfect. We’re certain that once you taste them, you’ll love them … so we’re giving 100,000 of them away for free.”
In consumer tests, guests praised the sandwiches’ enhanced flavor, juicy texture and eye-appealing presentation, as well as the bun’s softness and richness. Following their June 16 debut, all three chicken sandwiches will join Culver’s permanent menu alongside its signature ButterBurgers, fresh frozen custard and Wisconsin cheese curds.