Custom Ink, a leading online provider of custom wearables and other promotional products for organizations, groups, and communities, has named David Doctorow as its new CEO. Doctorow, who previously served as CEO of Realtor.com, will assume his new role in August and join the company’s Board of Directors. Marc Katz, co-founder and outgoing CEO, will continue to serve as Chairman of the Board.
Marc Katz, who has led Custom Ink for 25 years, expressed his confidence in Doctorow’s leadership. Katz highlighted the company’s recent efforts to refocus on its digital roots, especially following changes necessitated by the pandemic. He believes Doctorow’s extensive experience and successful track record in digital business will drive Custom Ink to new heights.
Doctorow’s career spans three decades during which he has played a significant role in transforming and growing prominent technology businesses in the travel, e-commerce, and real estate sectors. At Realtor.com, he achieved record revenue and profit levels while significantly improving consumer satisfaction. His leadership earned him the title of “Best CEO” from Comparably.com, based on employee surveys. Prior to Realtor.com, Doctorow contributed to eBay’s customer acquisition and retention efforts and helped double sales and profits at Expedia as Chief Marketing and Strategy Officer.
David Doctorow expressed his excitement about joining Custom Ink and leading the company forward. He praised the foundation built by Katz and the team over the past 25 years and emphasized his alignment with the company’s mission to foster community and connection through custom products. Doctorow sees significant potential for further growth and looks forward to collaborating with the Custom Ink team and partners to continue delivering exceptional service and products to customers.
Custom Ink was founded in early 2000 by Katz and his co-founders. Over the years, the company has helped millions of customers create lasting connections through custom products. Michael Kumin, Managing Director of Great Hill Partners, Custom Ink’s primary growth equity backer, expressed gratitude for Katz’s contributions and his ongoing support as Chairman. Kumin also expressed enthusiasm for Doctorow’s leadership as the company moves forward.