Death Wish Coffee Co., the top Organic and Fair Trade coffee brand in the U.S., has launched its first-ever Light Roast blend. This new offering features a balanced mix of Colombian, Peruvian, and premium Robusta beans, providing a sweet, bright, and bold flavor profile. The Light Roast blend, which is Fair Trade Certified, USDA Organic, and Kosher, is designed for coffee drinkers seeking a lighter option without sacrificing quality or flavor.
This addition completes the brand’s core lineup, which includes Medium, Dark, and Espresso roasts. Tom Ennis, President and CEO of Death Wish Coffee Co., highlighted the company’s intent to cater to younger coffee consumers with the introduction of this lighter roast. The blend is available in 16 oz. ground bags, with whole bean and single-serve pods coming soon. It can be purchased online through the Death Wish Coffee website and Amazon, with plans to be stocked in Target stores in early 2025.
Death Wish Coffee Co. continues to offer sustainably sourced products, following standards that protect both the environment and the livelihoods of coffee farmers.