DEAU is a new luxury skincare brand founded by Hina Mian, aimed at addressing the needs of diverse skin tones. Developed in Japan, DEAU focuses on Full Coverage Skincare™, which combines modern Japanese craftsmanship with multitasking formulas. This initiative stems from Mian’s personal experiences with hyperpigmentation and uneven skin tone, leading her to create products designed specifically for melanin-rich skin.
The brand differentiates itself from traditional Japanese skincare, which often emphasizes ancient practices, by incorporating contemporary Japanese aesthetics and functionality. DEAU’s products are designed to tackle multiple skin concerns simultaneously, providing deep hydration and support for the skin barrier while being suitable for sensitive skin.
The launch collection features four key products, each formulated after five years of research in a Japanese skincare lab. The proprietary SmartACE Technology™ is central to these formulas, allowing each product to hydrate, correct, soothe, and brighten the skin. The collection includes a brightening serum, a vitamin C serum, a retinol cream, and a hydrating moisturizer, all crafted to enhance skin health without compromising on sensitivity. Each product is cruelty-free and fragrance-free, reflecting DEAU’s commitment to quality and care in skincare.