Lexus is commemorating 25 years of its “December to Remember” campaign with the release of two new commercials, “Forecast” and “Letter.” Since its introduction in 1999, the campaign has become a hallmark of Lexus’ marketing strategy, renowned for its emotional storytelling, signature jingle, and red bow imagery. The campaign emphasizes the joy of giving and the importance of time with loved ones, helping to define Lexus’ brand identity and establish its position in holiday automotive advertising.
The 2024 commercials continue this tradition, focusing on meaningful holiday moments. In “Letter,” a family goes to great lengths to deliver a young girl’s holiday letter to the North Pole, using the features of their Lexus vehicles to ensure her wish comes true. In “Forecast,” a meteorologist spending Christmas alone is surprised when his family brings the festivities to him, utilizing their Lexus fleet to brave a winter storm.
In addition to the new commercials, Lexus is reviving a previous spot, “Stranded,” which follows a woman navigating her Lexus GX to rescue stranded dog owners and their pets in a remote area.
The campaign airs across major broadcast networks and digital platforms, including Sunday Night Football, Amazon Thursday Night Football, and other high-profile sports programming. Lexus aims to engage audiences with stories that highlight connection, family, and the spirit of the holiday season.