Degree has officially relaunched its Original Cool Rush scent after overwhelming consumer feedback led the brand to reverse a previous formula change. Originally tweaked to extend fragrance longevity, the change sparked thousands of comments, reviews, social posts, and even a Change.org petition urging the company to bring back the original formula.
“This isn’t just a relaunch, it’s a redemption,” said Chris Symmes, Head of Marketing for Degree. “Our shoppers held us accountable, and we listened.”
To celebrate, Degree is hosting a Cool Rush Comeback Parade in San Jose, California on May 3, honoring Benjamin “As Is” Ross, a DJ whose early online criticism helped drive the movement. The campaign is also rolling out social content featuring athletes, creators, and reality TV icon Boston Rob to mark the return of the classic scent.