Deko Cocktails has officially launched in the United States, making its debut in over 40 states. This new line of ready-to-serve cocktails aims to elevate the home drinking experience by offering ultra-premium, ready-to-sip beverages. Deko Cocktails are crafted with high-quality spirits such as hand-macerated cucumber vodka and barrel-aged bourbon whiskey, combined with unique botanicals and all-natural ingredients like yuzu, elderflower, and English lavender.
Deko Cocktails is designed to recreate the experience of enjoying cocktails from some of the world’s most prestigious bars, providing consumers with a luxury cocktail experience at home. The brand seeks to redefine the ready-to-drink market by offering a sophisticated alternative to traditional canned cocktails.
Michael Handman, one of the key figures behind Deko Cocktails, expressed enthusiasm about the launch, stating that the product has been in development for some time and is positioned to become a leader in the ready-to-pour sector. Handman emphasized the company’s clear vision for growth in 2024 and beyond, driven by the quality of the product and the strength of the team.
Deko Cocktails’ go-to-market strategy includes launching in key states such as California, Florida, New York, and New Jersey, in partnership with Park Street Importers. The brand is also available in Massachusetts through Craft Massachusetts and in Illinois via LibDib. Additionally, Deko Cocktails has partnered with Total Wine & More and offers its products directly to consumers, reaching over 40 states.
Will Hench, Co-Founder of LiquidRails and NIPYATA!, expressed his confidence in the quality of Deko Cocktails, stating that it is one of the best ready-to-drink cocktails he has encountered. Hench highlighted the positive and innovative nature of the Deko team and their strong partnership with LiquidRails for e-commerce fulfillment and digital marketing.